{"title":"Bright, Cool Blonde","description":"","products":[{"product_id":"estel-prima-blonde-silvery-mask-for-cold-shades-of-blonde-1","title":"PRIMA BLONDE Silvery mask for Cold Blond Shades","description":"\u003cp data-start=\"248\" data-end=\"492\"\u003e\u003cstrong data-start=\"248\" data-end=\"277\"\u003eMask\u003c\/strong\u003e is a toning treatment designed to keep blonde shades looking fresh, cool, and bright. It helps tone down unwanted yellow warmth while leaving hair feeling softer, smoother, and more manageable with a glossy finish.\u003c\/p\u003e\n\u003cp data-start=\"494\" data-end=\"633\"\u003eFormulated with \u003cstrong data-start=\"510\" data-end=\"529\"\u003etoning pigments\u003c\/strong\u003e to maintain a clean, pearly blonde look, plus conditioning ingredients to support healthy-looking hair.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li1\"\u003eApply to \u003cb\u003eclean, damp hair\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eDistribute evenly through the hair.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eLeave on for \u003cstrong\u003e5–20 minutes\u003c\/strong\u003e, depending on your desired toning result.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eRinse thoroughly.\u003c\/b\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003e\u003cstrong\u003eHow often: \u003c\/strong\u003eUse 1–2 times per week.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e We recommend wearing gloves.\u003c\/span\u003e\u003c\/p\u003e","brand":"ESTEL-International","offers":[{"title":"300 ml","offer_id":50459137147158,"sku":"PB.7","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/7091\/9702\/files\/1_178833a3-8258-49a3-a9b3-1a0c2d3f5174.jpg?v=1767640479"},{"product_id":"estel-prima-blonde-silvery-shampoo-for-cold-shades-of-blonde","title":"PRIMA BLONDE Silvery Shampoo for Cold Blond Shades","description":"\u003cp data-start=\"216\" data-end=\"413\"\u003e\u003cstrong data-start=\"216\" data-end=\"248\"\u003eShampoo\u003c\/strong\u003e helps keep blonde shades looking fresh, cool, and bright. It gently cleanses while toning down unwanted yellow warmth, leaving hair feeling soft, smooth, and shiny.\u003c\/p\u003e\n\u003cp data-start=\"415\" data-end=\"559\"\u003eFormulated with \u003cstrong data-start=\"431\" data-end=\"450\"\u003etoning pigments\u003c\/strong\u003e to maintain a clean, pearly blonde look, plus \u003cstrong data-start=\"497\" data-end=\"510\"\u003epanthenol\u003c\/strong\u003e and \u003cstrong data-start=\"515\" data-end=\"526\"\u003ekeratin\u003c\/strong\u003e to support healthy-looking hair.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eApply to wet hair and massage into a lather.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\u003cspan\u003eLeave on for \u003cstrong\u003e1–3 minutes.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cstrong\u003eRinse thoroughly.\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e We recommend wearing gloves.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"ESTEL-International","offers":[{"title":"250 ml","offer_id":50459137212694,"sku":"PB.1","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/7091\/9702\/files\/1.jpg?v=1767640309"},{"product_id":"estel-prima-blonde-silvery-balm-for-cold-blond-shades","title":"PRIMA BLONDE Silvery Balm for Cold Blond Shades","description":"\u003cp data-end=\"390\" data-start=\"211\"\u003e\u003cstrong data-end=\"240\" data-start=\"211\"\u003eBalm\u003c\/strong\u003e helps keep blonde looking fresh, cool, and bright. It tones down unwanted yellow warmth and leaves hair feeling soft, smooth, and easy to detangle.\u003c\/p\u003e\n\u003cp data-end=\"548\" data-start=\"392\"\u003eFormulated with \u003cstrong data-end=\"427\" data-start=\"408\"\u003etoning pigments\u003c\/strong\u003e to maintain a clean, icy blonde look, plus \u003cstrong data-end=\"484\" data-start=\"471\"\u003epanthenol\u003c\/strong\u003e to hydrate and \u003cstrong data-end=\"515\" data-start=\"500\"\u003eniacinamide\u003c\/strong\u003e to support healthy-looking hair.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003col class=\"ol1\"\u003e\n\u003cli class=\"li1\"\u003eApply to \u003cb\u003eclean, damp hair\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eDistribute evenly through the hair.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003eLeave on for \u003cb\u003e3–5 minutes\u003c\/b\u003e.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eRinse thoroughly.\u003c\/b\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e We recommend wearing gloves.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"ESTEL-International","offers":[{"title":"200 ml","offer_id":50459137278230,"sku":"PB.2","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/7091\/9702\/files\/1_6c89b0d7-2b64-40cf-9d9e-783e78d53857.jpg?v=1767640437"}],"url":"https:\/\/estel-usa.shop\/collections\/anti-yellow.oembed","provider":"ESTEL-USA","version":"1.0","type":"link"}