ESTEL: Beauty Has a Name

At ESTEL, we bring the celebrated Russian expertise in beauty directly to you. Trusted by professionals worldwide, our products are crafted with precision and innovation, using only the finest ingredients rigorously tested for safety and efficacy. We promise you salon-quality results and the same high standards that have made European hairdressing art highly respected across the globe.

Experience the artistry, excellence, and care your hair deserves—because at ESTEL, beauty has a name.

18+ Benefits. One Easy Routine.

ESTEL 18 PLUS gives you professional everyday care for soft, manageable hair.

  • Detangles fast
  • Heat + UV protection
  • Shine + hydration
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Blonde Care. Everyday Glow.

PRIMA BLONDE is professional care for blonde hair, made for soft, smooth, glossy results. 

  • Gentle cleanse + glow
  • Smooth + silky feel
  • Shine + heat protection

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Cool Blonde. No Yellow.

Silvery formulas help keep blonde shades cool and bright. Violet pigments help neutralize yellow tones. 

  • Neutralizes yellow tones 
  • Adds a noble silver tone 
  • Repair + moisture 
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Brow + Lash tint kit. Everything Included.

Ultra-mild tint with amino acids for long-lasting results. Mix shades to create your perfect match.

  • Amino acid enriched formula
  • Easy application, tools included
  • Available in 5 shades
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OUR BEST-SELLERS

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  • Expertly Crafted Formulations

    At Estel, we bring together the best of science and nature to create hair care products that deliver real results.

  • Ethical and Cruelty-Free

    We believe in beauty without harm. Estel is proudly cruelty-free, ensuring that no animals are harmed in the testing of our products.

  • Proven Results

    Our customers love the difference Estel products make in their hair. We’re confident in our products, and we know you’ll love the results too.